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Cowell, Elizabeth

Posted on 1st January 2018
By The Showreel Team
Last updated on 29th January 2026
Filed under Talent Profiles

Cowell was among the original trio of BBC TV in-vision announcers at Alexandra Palace (31st August 1936 – 28th August 1939).

During that period, she produced 14 ballets and presented programmes, including From Me to You and She’s My Lovely.

Cowell appeared alongside gardener C. H. Middleton in both In Our Garden (1938 – 1939) and The Chelsea Flower Show (1938 – 1939).

Simon Vaughan of the Alexandra Palace Television Society, provided more information about Elizabeth:

“Her first appearance was introduced by Leslie Mitchell at 12.35pm on 31st August 1936, from the Baird Spotlight studio. Her last appearance was on 1st September 1939, when she was the interviewer for Come and be Televised from RadiOlympia.

“Cowell continued as an announcer on radio throughout the war and married in 1942.

“She provided the voice of ‘the woman’ on the soundtrack of Paul Rotha’s documentary Land of Promise (1946).

“Following her retirement from broadcasting, Cowell became the wife of a Scottish Laird and was known as Mrs Alexander Balfour.”

Cowell died in 1998, aged 86.

Upon the opening of New Broadcasting House in 2012, meeting rooms were named after distinguished broadcasting figures, with one designated in honour of Elizabeth Cowell.

PICTURED: Elizabeth Cowell and Jasmine Bligh.
PICTURED: Dh Munro with Eileen Bennett (back left); Olga Edwardes (back right); Elizabeth Cowell and Jasmine Bligh with Pat Hillyard (10th March 1939).

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Date of birth: 15th August 1912
Age: 113
Honours: not applicable

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Acknowledgements

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FEATURE IMAGE:

PICTURED: Elizabeth Cowell (1946). COPYRIGHT: Unknown.

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Sidebar

Profile Status: Complete
Lists: Announcers: BBC Network
Broadcaster/Channel: BBC, BBC TV Service (Defunct)
Job Role: Continuity Announcer
Programme Genre: Non-Programme: Continuity

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