Asad joined the BBC regional news trainee scheme in 1996. In 1997 he got his first TV job reporting and presenting with the BBC in Birmingham. He then moved to BBC Scotland where he was a reporter and presenter, working on programmes such as Newsnight Scotland, Reporting Scotland, and Newsline.
In 2000 he returned to London where he presented the news bulletins on Breakfast, sharing that role with Moira Stuart. He also popped up occasionally on BBC News 24.
In May 2002, he became a presenter/reporter with BBC London News.